the Gamestop Last year’s fiasco resulted in more Millennials and Gen Zs getting involved in the stock market, investing their money in the companies they believe are the future. the Reddit The uprising has dominated stock market news, but it’s not the only thing Millennials and Gen Z, ranging in age from 25 to 40, are investing money in.

In fact, the youth market is much more diverse than you might imagine, and their investments present an intriguing range of choices. So, in which companies do the younger generations believe and in whom do they invest?

A new study by financial source DailyFX analyzed the stock market in the United States to find out which companies are supporting young investors.

The 50 most important stocks in the United States among millennials and millennials

The most popular stocks that millennials and millennials invest in

Many of the most popular U.S. investments among younger investors come in the form of tech brands, like Apple, Plug To be able to, Go Pro and Fitbit be among the top 50. Auto companies are also generating interest, with likes Ford, You’re here and Marathon Oil grab the attention of millennials and Gen Z.

Major brands such as Starbucks, Uber and Netflix are also proving to be a source of stock market excitement – supporting a claim by The Economist, who pointed out that “global brands account for over 30% of the stock market value of companies in the S&P 500 index.”


Young Americans across the country are also showing an interest in investing in health care. Both Pfizer and Modern, which are pioneering vaccines against the covid-19 pandemic, feature high on the lists of young investors.


Shares in the travel industry are also attracting young investors. American Airlines is the fifth most popular action with the likes of Delta and JetBlue airways also among the top 30.

Cruise company Royal Caribbean is also among the most popular stocks for millennials and Gen Z.

What millennials invest in by state

Most Popular Actions by US States
Most Popular Actions by US States

The study also found the most popular investments by state, with some preferring to invest in well-known names such as Apple and Disney, while others are less well known. DailyFX looked at stock price search volume trends in each state to determine who wants what, where.

Apple (AAPL) is the most popular millennial investment in seven states

It’s no surprise that tech giant Apple is one of the brands leading the way for Gen Y and Gen Z investment. As of this writing, its share price is rising. stands at $ 134.16, an increase from $ 69.23 last year. Covid-19 has certainly played a role in the company’s success, with people around the world relying on technology more than ever to stay connected.

Apple is the most popular stock among Millennials and Gen Zs in Alabama, Florida, Kentucky, Mississippi, New Hampshire, New Mexico, and West Virginia.

Plug Power (PLUG) shows that young audiences invest in sustainable development

Plug Power is another popular brand with millennials and millennials. In fact, it’s the top investment among the demographic in seven states. Plug Power is a developer of hydrogen-based technology that could power the emission-free vehicles of the future.

Its technology is promising news for the environment. The youngest investors interested in Plug Power cover Arizona, Colorado, Hawaii, Louisiana, New Jersey, South Dakota and Tennessee.

NIO is the most sought after investment by American millennials

Another brand of electric cars attracting Millennials and Gen Z US investors is NIO. The Shanghai-based manufacturer rose to fame in the Formula E racing championship and is tipped by many to become a rival to Tesla.

NIO is the most popular millennial investment in eight states, making it the most sought-after stock in the United States for the age group. Investors in Georgia, Montana, Oregon, Pennsylvania, Texas, Utah, Vermont, and Virginia can’t get enough of the brand. This huge wave of investment and confidence comes even though no NIO cars have yet been sold in the United States.

  • Francis bignell

    Francis is a young journalist with a bachelor’s degree in classical civilization, he is interested in North and South America.