Scotch & Soda accelerates its growth strategy by opening 22 new stores worldwide
Launches Tmall store in China
Expands Lifestyle and Handbag Categories
AMSTERDAM, October 11, 2021 / PRNewswire / – AmsterdamThe lifestyle fashion brand Scotch & Soda today announces an acceleration of its growth strategy which includes the opening of 15 new physical stores and 7 new shop-in-shops by the end of the year in Europe, Asia Pacific, North America, and the Middle East.
Year-end retail expansion includes new directly operated and franchised stores in key global cities such as Paris, Madrid, Philadelphia cream, Charlotte, Gothenburg, Riyadh, Bombay, Bucharest, Dortmund, Stuttgart and Perth.
The brand is also officially launching its first digital store on Tmall in China after a soft launch in August, the first commercial initiative since the brand began operating directly in the country in July, with physical store openings soon to follow in major Chinese cities. Scotch & Soda also recently launched its Weibo, Little Red Book, WeChat and Douyin social media accounts to support brand awareness in the region.
Frédéric Lukoff, CEO, commented: “We are very proud to announce that Scotch & Soda is accelerate its growth strategy. It is indeed a very exciting time for our business despite the challenges caused by the COVID-19 pandemic in the retail industry. We continue to expand our retail network globally, strengthening our presence in markets where we already have a presence, as well as entering key markets such as China, which we see as full of potential to reach new customers and introduce them to our brand. “
Main new market openings
In the key markets of Europe, a new 127 m² store will open in the Saint Germain district of Paris, the first Scotch & Soda store on the Left Bank and the fifth directly managed store in the French capital. It follows the opening of recent sites in Nice at the Cap3000 shopping center in July and in Levallois-Perret on the outskirts of Paris in September. A second store will open in Madrid in the historic district of Salamanca of the Spanish capital by the end of October.
The presence of Scotch & Soda in Germany will continue to develop over the next few months with the opening of the brand’s first franchise store in the country in Sindelfingen, near the town of Stuttgart. In addition, a directly operated store will open in Dortmund in December, bringing the number of brand stores to Germany to 34 by the end of 2021 following the opening of two new stores in Berlin this summer.
Scotch & Soda also moved to the town of Wijnegem to a 187 square meter store following the opening of its 26th store in Belgium, another key market for the brand. Located in the town of Turnhout, in the Flemish province of Antwerp, the 171 square meter store is housed in the recently opened Turnova shopping center.
In United States, Scotch & Soda will open two new directly operated stores in October, one location in the King of Prussia shopping center at Philadelphia, Pennsylvania, the brand’s second store in the city. The same month, Scotch & Soda will open a branch in Charlotte, North Carolina. Located in the SouthPark Mall, this will be the brand’s first address in Charlotte.
As of January, Scotch & Soda has already opened a total of 34 physical stores and 27 shop-in-shops, bringing the brand’s total retail and franchise portfolio to 249 stores and 280 shop-in-shops in the world by the end of the year.
All facades will bear the brand’s new logo revealed in March, which embraces the symbol of unity at the heart of Scotch & Soda’s name, the ampersand, which follows the delicate movement of a thread attached to the eye of a needle, nodding to the craftsmanship that enters the brand’s collections.
Interiors will feature Scotch & Soda’s new ‘Free Spirit’ store design concept launched earlier this year. Inspired by the power of self-expression and the free spirit of Amsterdam, the city where the brand was born, the concept combines warm colors and clean design elements to connect the expected with the unexpected, and includes enduring features such as LED lighting, certified wood herringbone parquet. FSC and new hangers made from recycled materials.
The brand is also expanding its lifestyle categories for the holiday season and the arrival of its new spring 2022 collections. Each item will feature the brand’s new identity and three new bag styles will be introduced to celebrate the new logo: one reporter bag and shoulder bag – both in faux leather – as well as a functional foldable tote bag in recycled nylon, available in six colors. All new styles will be available exclusively in franchise and own-managed stores as well as online for the first season. The brand is also expanding its iconic line of BARFLY perfumes by expanding into new categories such as home and travel formats, as well as gift boxes.
The acceleration of Scotch & Soda’s global distribution network will be accompanied by the brand’s ambition for omnichannel and unified commerce, which will end in spring 2022. It follows the integration of RFID technology in partnership with Nedap for the optimization of the stock level, as well as the opening of a new warehouse of 27,500 m² in Hoofddorp, on the outskirts of Amsterdam. The new warehouse will have a roof fully equipped with solar panels and vertical gardens irrigated automatically.
About Scotch & Soda
Born in Amsterdam in 1985, Scotch & Soda celebrated the free spirit of its hometown. Eternally optimistic, the brand champions individuality, authenticity and the power of self-expression to create the unique – an attitude reflected in its designs. The Scotch & Soda collections include clothing for men, women, children, denim, eyewear, perfumes and accessories, occupying a unique space in today’s global fashion landscape.
The collections are currently available in 235 independent stores across Europe, North America, Asia, the Middle East, Africa and Australia, as well as in 7,000 gates in some of the world’s largest cities, including new York, London and Paris. The brand’s online operations also deliver to over 70 countries.
For more information, please visit scotch-soda.com
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United States: Scotch & Soda – Colby Jarvis | Director of Communications, North America | [email protected]
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SOURCE Scotch & Soda