Millennials happy with selfie authentication
PYMNTS June 2021 study, Selfie ID: Consumers and the Use of Facial Biometrics to Secure Digital Commerce, a collaboration with Onfido, surveyed nearly 2,600 U.S. consumers in the second quarter of 2021 about their feelings about using smartphone selfies to identify themselves, as well as the level of additional security awareness offered by smartphone selfies. identification based on selfies.
The main findings are as follows: 40 of consumers are “very concerned about the security of their non-bank digital accounts that they transact with, and“ a large portion of consumers are most concerned ”about gaming or gaming accounts money online (45%), market or share. savings (44%), social media (42%) and e-commerce (41%).
This concern explains a willingness to put extra effort into authentication – if that means they can worry less about fraud. “The majority of consumers say they are willing to invest more time in the verification process when opening a wide range of account types,” the study found, adding that 60% of baby boomers and seniors , and about half of Millennials and Bridge Millennials (50% and 51%, respectively), agree to spend more time checking out.
Regarding the smartphone selfie identification method, 37% of consumers overall are “very willing to verify their identity using a photo ID and selfie if it improves the data security, and 35% say they would be very willing to do so if it meant better protection against fraud.
It is also striking that 84% of millennials and 83% of bridge millennials said they were very willing to use a selfie ID “if their suppliers required it”.
Satisfaction with the selfie method explains the enthusiasm for its use, as more and more consumers come across selfie IDs when signing up for digital financial services in particular.
According to Selfie ID: Consumers and the Use of Facial Biometrics to Secure Digital Commerce, 76% of millennials and 70% of bridge millennials are “very satisfied with the selfie identification method, and these age groups also use the most frequently. selfie-based identification. “