JWW Sports Cards and Gaming to Quintuple Space with Big Expansion
Store owner Josh Wolters told the Forum that the expansion will bring JWW Sports Cards and Gaming to 5,400 square feet, more than five times its current 1,000 square foot space.
The highlight of the project will be 2,000 square feet of event space for tournaments such as Magic: The Gathering, Yu-Gi-Oh and Pokemon in addition to 800 square feet of office space.
The retail area will be approximately 2 1/2 times the current size and allow Wolters to carry more product.
“I will expand my offerings. With this space, it will allow me to have a better selection of products, ”he said. “We are completely renovating the entire space, so everything is going to be completely changed and brand new.”
Wolters, who purchased the former Big Nick’s Sports Cards and More in June 2020, said their goal was to increase their calendar of events and add new product lines. New products Wolters expects to offer include board games, sports memorabilia, sports game and card supplies, and collectibles such as Funko Pops and anime and sports figures.
A large Pikachu figure stands on a display case inside JWW Sports Cards and Gaming located in the basement of West Acres Mall on Friday August 20, 2021. Alyssa Goelzer / The Forum
a reported renewed interest in the collector’s hobby accelerated Wolters’ expansion plans.
“When I took over, I intended to expand the store, but it was more of a five-year plan,” he said. “With the state of the market and what we did, my five-year plan turned into a one-year plan. “
JWW Sports Cards and Gaming has also felt the rising tide in the collectible card market, Wolters said. Across the country, card stores like his have JWW Sports Cards & Games, with the COVID-19 pandemic cited as the driving force.
Josh Wolters, the owner of JWW Sports Cards and Gaming, helps a customer check out inside his basement store at West Acres Mall on Friday, August 20, 2021, at Fargo Alyssa Goelzer / The Forum
In Wolters’ case, it helped that the recovery in the card market aligns with the start of his ownership. “We’re a bit more focused on the cards,” he noted. “I focus more on the cards, and that really helped me, especially with the timing. It worked well.
Wolters added that the gaming and sports card industries “look very promising right now” after a moderate drop in interest early in the summer. “When summer started and things started to open up, you could see a slight drop,” he remarked. “Now it’s starting to rise again. Looks like it’s working pretty well.
Trey Lance’s autographed trading cards are pictured in a display case inside JWW Sports Cards and Gaming located in the basement of West Acres Mall on Friday August 20, 2021. Alyssa Goelzer / The Forum
Wolters said the goal is for the newly renovated space to open within the next three months, putting a possible opening date in November. He thanked customers for making the expansion possible and for remaining loyal to the business during the pandemic and the change in ownership.
“Customers have supported us and made it possible for us to do what we do. You obviously have to hand it over to your customers, ”he said.
With the pandemic spilling gasoline into the collectible card market, Wolters projects a “bright future” for the company. “Especially locally, with the expansion and everything, it’s only going to create more excitement and a new fun space,” he said.
“We’re just going to keep working our butt and keep riding,” he said.